Budget comparison
Free PPC vs SEO Calculator
Model both channels in plain business terms so budget decisions are easier to explain.
Why this exists
Useful first. Upgrade second.
Every free SEOGOD utility must give a business owner a useful answer without forcing them into a technical dashboard. The full product exists for the next step: monitoring, patching, proof, and ranking work across the selected project.
Is SEO better than PPC?
Not always. PPC is faster to test. SEO can compound when the market, site, and execution are strong.
Should new businesses run both?
Often yes: PPC for immediate demand testing and SEO for durable visibility.
What number matters most?
Customer value, conversion rate, close rate, CPC, and how long you can wait for payback.